As you might have read from Robert’s post, we activated the new fonts at the beginning of August. The addition of these new fonts has brought more quality, variety and design possibilities to both customers and Shop Partners – and the feedback so far has confirmed this. That’s the good news.
Now on to the bad news. As we mentioned when unveiling the new fonts, for various reasons we will be deactivating 32 of the old fonts tomorrow, September 1st. Here they are (take a deep breath): Signature, Gael A, Times, Verdana, Courier New, Compacta, Dom, City, Sherwood, Storybook, American Typewriter, Chinese Rocks, Letter Gothic, Lithograph, Sonic, Square, Swiss, Kabel, Bremen, Creamepuff, Miniskip, B790-Deco, Greasy Spoon, Trikot College, Trikot Nr.1, Trikot 3D, JP Mincho, JP Gothic, Desyrel, Aktuelle, Gregs Hand, Santas Sleigh Full.
I’ll remind you all once again – no reason to panic: “This doesn’t mean that any of your current designs we will be butchered by the arrival of a new font. Even the ability to edit your current products will still be possible with a font that is deactivated.”
This does mean, however, that today is your last chance to order products with these fonts from the T-Shirt Designer or to create products with them for your shop. Get ‘em while you can! I am personally going to miss Greg’s Hand …, did I just write that? But, really it was one of my favorites. Bello Script is really starting to grow on me and Freestyle Script LT does the trick, too.
P.S. Check out our Font Book for an overview of our entire font selection.


“I shot the Serif, but I did not shoot the deputy.” I haven’t been able to get this song out of my head for the last few weeks, and for a good reason. We’ve taken the time to reflect a little on our fonts. I’ve since occupied myself with font characteristics like serifs, weight, slope, width, optical size, metrics and proportions, in addition to our internal statistics for our current font offerings. Which fonts are successful, which fonts are rarely used or seldom make it onto your shirts? Which fonts are used for which season (big surprise here, HoleHearted at the beginning of February, Halloween in October), as well as which fonts are ineffective regardless of season? The results: 52% of your ideas make it on shirts with only 6 of the 25 fonts we offer. Other fonts only make it onto your products 0.01% of the time.






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