I Shot the Serif - New Fonts at Spreadshirt

“I shot the Serif, but I did not shoot the deputy.” I haven’t been able to get this song out of my head for the last few weeks, and for a good reason. We’ve taken the time to reflect a little on our fonts. I’ve since occupied myself with font characteristics like serifs, weight, slope, width, optical size, metrics and proportions, in addition to our internal statistics for our current font offerings. Which fonts are successful, which fonts are rarely used or seldom make it onto your shirts? Which fonts are used for which season (big surprise here, HoleHearted at the beginning of February, Halloween in October), as well as which fonts are ineffective regardless of season? The results: 52% of your ideas make it on shirts with only 6 of the 25 fonts we offer. Other fonts only make it onto your products 0.01% of the time.

Long story shirt short – spring summer cleaning for our font assortment:
Starting with about 200 fonts we filtered, discussed, deleted, replaced, plotted, weeded, reordered, re-discussed and finally put together a new set of fonts. Soon you will be able to get a fitting font for your favorite quote from the best Spaghetti Westerns of the last 50 years, just like you will have the right pixel font for your personal tribute to retro gaming. That’s just the tip of the iceberg, but be patient, wait and see – it won’t be much longer before you get your hands on these gems.

This much is true: many of the old fonts will no longer be available. BUT, this doesn’t mean that any of your current designs we will be butchered by the arrival of a new font. Even the ability to edit your current products will still be possible with a font that is deactivated. Linotype, our fonts and license expert, makes this all possible.

We want to establish new creative potential for your designs and, above all, diversity.

So, if anyone wants to curse me for removing the font “Square”, I certainly invite you to send me your complaints in the font “Linotype Cutter” on an American Apparel shirt (size M).

Update! You can find a .pdf with an overview of our new fonts here.