Our CEO Jana Eggers recently met up with designer Daniel Casarella from Barking Irons in his New York studio. He revealed what designers should keep in mind when creating a good t-shirt design. He essentially points to three things which are important for a successful design:
- Balance – how and where the parts of the design are placed on the shirt
- Typography – the choice of font and its proper use to effectively communicate your message
- Research – a good design should always be able to tell a story and stories are much easier to tell when you really know about the history behind it.
P.S. The Barking Irons apparel in our Exclusive Collection is still in stock and Summer is certain to bring along some great new additions.










Oh really nice and informative video. I would appreciate you on the material you presented on balance.. really marvelous.