We love text here at Spreadshirt and spend a lot of time looking at fonts. This film looks like a very interesting look at a font that we may take for granted. Helvetica is currently playing at Pittsburgh Filmmakers and it is an entire film about fonts.
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
For more information about the film and to find a screening near you visit www.helveticafilm.com
Lindsay Patross
Dave
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