Cool. We are in the March issue of Wired. Nice little piece talking about what we do best, custom shirts, responding to pop culture. Click here to see the article online.
The T-Shirt Is the Message
Your own pint-sized billboard, just $19.99 a pop.
Fashion used to be an intricate affair, with layers of shirts, suits, and subtexts. Now it’s just a T-shirt. True, as shorthand fashion statements, T-shirts have long been the simplest way to signify your identity and allegiances. James Dean wore his underwear as outerwear, and a rebel look was born. Rock bands found gold in the I-was-there vibe of the concert T.But as blogs turned your uncle into a publisher, companies like CafePress, Spreadshirt.com, and Zazzle have turned your sister into a T-shirt designer by making production and distribution simple and cheap. Result: T-shirts can create cultural memes, not merely follow them.
Spontaneous T-shirts for Nintendo Wii accidents and SNL skits have turned your humble Fruit of the Loom into a form of micromedia. T-shirts today broadcast the news: Less than 24 hours after Dick Cheney shot a man in Texas, satirical T-shirt designs were uploaded to CafePress. They predict it too: The STEWART-COLBERT ‘08 T-shirt anticipates our boredom with an election cycle that has barely begun.
In an age of media saturation, T-shirts are a tight-knit nano-statement.
- Rex Sorgatz
Lindsay Patross
Dave
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