This is the final part of our three-part miniseries on how to make your shop “Googleable”. In our previous two installments, we explained why optimizing your shop or website’s content should be improved in terms of meta data and external links. We want Auntie Google to push you up the ranking ladder, so keep reading!
Search engines like Google like everything that buzzes and makes a lot of noise on the Web. Google’s new algorithm – Hummingbird – was released in September, 2013. Ever since, one thing has become more important than anything else: ENGAGEMENT. What does this mean for you? Create content that users can interact with, particularly by sharing it and talking about it on other web platforms. Make sure that whatever you offer is going to make some internet noise. Here’s how to bang the drums: continue reading ‘SEO Tips Part 3: Creating Engagement via Social Media Optimization’