When we said “soon” in yesterday’s post, we meant today. Our Spreaducation pages have covered how to create products for your shop and market it online. Most of the tips on how to market your online shop are, well, using online marketing. This is where many of your customers will be found and where online marketing methods will bring them directly into your shop without them having to leave the online sphere.

On the other hand, there is the fact that we (hopefully still!) spend most of our time offline. This is where an offline promotion can catch the attention of customers in the “real” world and bring them to the online one. When we say “offline promotion”, it is less about taking out a full page ad or standing out on the street and forcing a flyer into the hands of every passerby. We are thinking more about targeted use of flyers and stickers. We asked some of our partners in the forum about their experiences using flyers. Here are a few highlights:

1. Flyer Layout
Once you have come up with a concept, the next thing to consider is the flyer’s layout. Christbear’s opinion: It’s important that the flyer’s info is conveyed quickly while still making sure the flyer is pocketed.

The less advertising found on the front the better. A nice picture, a funny saying and always put the site’s address in small font at the bottom right (so it doesn’t get in the way). These are the flyers (or postcards) which I pocket, pin up on my fridge or set down on my desk for a couple of days. And these are the only flyers which I turn over and take a look at the other side.

2. Format and Printing
Quality over quantity: look for a good printer (we’ve had great experience with MOO), rather than worrying about the price. People will think twice about throwing away a high-quality flyer. And vice-versa – if a flyer looks like it was copied onto recycled paper, it is very likely to end up back in the recycling bin.

Popgarten shared the same opinion: continue reading ‘Five Fantastic Flyer Tips! Market your Online Shop Offline’

Hey everyone – my name is Anne and I’ve recently started here at Spreadshirt in the Apparel team. Introductions aside, I am happy to announce the new apparel and colours we’ve added to our range and the upcoming raffle: continue reading ‘Create new Products, win MiniCards!’

(original foto by cayusa)

Tomorrow on 10th of April we are starting up the first spreadshirt twitter parade! And what might that be, you ask?

- Every European Spreadshirt shop which is named more than 10 times by different twitter users between 10th and 20th April will receive a 10% discount for their shop for one week long.

- Every European Spreadshirt shop which is named more than 20 times by different twitter users will receive a 20% discount for their shop for one week long.

- If a European Spreadshirt shop is named more than 100 times by 100 different twitter users, we will do a photoshoot for the partner and print 10,000 flyers which will go out with our regular orders.

- The cherry on top: we give away 20 vouchers worth 20 EUR (18 GBP) to use in the own shop to all shopkeepers who participate and reach the 10 mark.

So, hang on and let’s go through this one more time in detail. Please read carefully if you would like to take part in the parade: continue reading ‘Join our twitter parade and win 10,000 flyers to promote your shop!’