Our CEO Jana Eggers recently met up with designer Daniel Casarella from Barking Irons in his New York studio. He revealed what designers should keep in mind when creating a good t-shirt design. He essentially points to three things which are important for a successful design:

1. Balance – how and where the parts of the design are placed on the shirt
2. Typography – the choice of font and its proper use to effectively communicate your message
3. Research – a good design should always be able to tell a story and stories are much easier to tell when you really know about the history behind it.

P.S. The Barking Irons apparel in our Exclusive Collection is still in stock and Summer is certain to bring along some new stuff.

The Exclusive Line is here and we kick off our series here in the Blog with Barking Irons from New York. Founded by Daniel and Michael Casarella in 2003, the brand with the pistols (barking irons is an old fashioned term for pistol) is all about bringing a touch of american mythology to fashion. They say, each of their items is based on a character or a story, most probably from the 18th or 19th century.
In our Exclusive Line you’ll find 4 products (two shirts, one hoodie and one zipper), and we also have some more background information about the Barking Irons: Check out their blog, the New York Times article on “Brand Underground”, or the video featuring the Casarella brothers. We also did a short interview and asked Michael Casarella a few questions.

What is the barking irons brand about (one sentence)?

continue reading ‘Exclusive Line Spotlight #1: Barking Irons from New York’

We have mentioned before that suddenly it’s all about Christmas - and see what happened: the tie and the elk got some sisters and brothers, for example the shirt for biiig dogs!

Besides the dog-shirts, we added more colours for aprons and aprons for kids (in case grandma doesn’t want to have a lonesome cookie-session). Also, we are pretty sure we’ll meet them again this year: a range of people wearing (funny) christmas hats, no matter how much you try to avoid them (in Germany this fashion got a little overdone, especially on the christmas markets that traditionally take station in the city centres).

For the other end of our apparel, we have added some more special, limited items in our Exclusive Line. continue reading ‘New and exclusively for Christmas Shopping’