The complete selection of Amorphia Apparel’s designs is finally available for us t-shirt wearing Europeans. So what’s the big deal, you ask? Faster and cheaper shipping for fantastic shirts! Amorphia designer Jeremy Kalgreen has been making waves in the North American market for quite a while, continually expanding upon his at times ironic, enigmatic or witty approach to design. From its conception, the Amorphia family has now grown to four separate lines, each with their own niche-like target. There’s a little something out there for animal aficionados, (dis)believers in intelligent design, science buffs and pretty much anyone with a good sense of humour. Find the links to the shop with photos and design examples after the click. continue reading ‘Amorphia Apparel extends its reach - “Hey Europe, what’s up?”’

Tee Junction is the current site of the former Spreadshirt employee and author of this blog, Adam Fletcher. Besides loads of t-shirt deals, there´s some good industry talk on the site as well.

These days, a very nice interview with the man behind the Amorphia Apparel t-shirt shop (for his UK shop, go here), Jeremy Kalgreen, was published and some parts put a big smile on our face. This is one:

I love working with Spreadshirt. There is no way in hell I’d do it silkscreen if I had to do it over again. I want to do the fun part: designing shirts, building websites the creative stuff! I don’t want to have to deal with the boring stuff: billing, shipping, managing inventory and all that noise. But most importantly it leaves me with basically zero overhead and that zero overhead gives me absolute freedom to experiment.

I can make a new design and bring it to market and it doesn’t cost me a penny. If I was silkscreening I’d have to thrown money down up front to make the screens and to print my first batch. That means I’d have to be sure the design would sell, or else I risk losing my shirt. With Spreadshirt I’m free to just try things out, anything that pops into my head is fair game. The only rule is that it has to amuse me, if it does that then we are good to go. Even if it is a joke that only myself and probably two other people in the world might find funny then so be it, I’ll roll with it. If something doesn’t stick no worries. I guarantee you I wouldn’t be in this business today without that flexibility to experiment freely and find what really seems to work for me.

Thanks for the kind words, Jeremy!

For all the others: You can read the rest of the interview here.