I’ll go out on a limb and say that we’ve all stared at something long enough that another form appeared. Animals on the Underground is based on that very common fact and is living proof that day dreaming isn’t just a waste of time. Animals has grown since the first “discovery” by Paul Middlewick in 1988 and the team of Paul, Nick and Jon allude to some upcoming developments with the concept. During the interview, Paul delves into the history behind Animals, the shop, his approach to design and (don’t tell the emu!) reveals his favourite animal. Come and take a ride with him through Animals on the Underground.
What is the story behind Animals on the Underground?
I got the idea when I was travelling on the Tube. It gets very boring commuting daily on the Underground, and I’d stare at the map as I waited for my train.
After a while, I started to see shapes in the tube map, particularly animals. I sketched them down and Animals on the Underground was born. Since then, I have picked out over 20 different animals from the intersecting lines and stations on the map, including an Emu and a Penguin! I decided the internet was the ideal medium to bring the troupe to a wider audience, and set up the Animals on the Underground website in 2002.
When did the first t-shirt appear?
We started to print our own merchandise to sell on the site but found that the effort of printing individual items on a supply on demand basis was not feasible while trying to hold down a full time job. So, in 2006, we found Spreadshirt and set up a shop to manage the orders for us. Since then, we have received a regular steam of orders which have been fulfilled without any input from us nor any problems or complaints; we just get sent the commission - what a dream!
What do you do outside of Animals on the Underground? continue reading ‘Elephants, Emus and Whales, oh my! Animals on the Underground’
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