Our Business is driven by people who are putting their ideas and opinions on shirts and express themselves. In the last couple of days we faced an enormous boost of T-Shirts regarding the Tibet conflict. We discussed if and how we address and pick up this issue.
On the one hand, we are a platform for self expression, which includes all matters and opinions (besides hate and copyright infringements) - that’s why you still find any design about Tibet, China, Olympic Games from pro or contra in our marketplace and in Partnershops. On the other hand, we felt we have to take a position - as a company and in terms of CSR.
We do know the world isn’t flat, and the Tibet conflict has more than just one side. There was a lot of discussions here in Germany about how the media reported. But fact is: currently, many people want to wear their views regarding Tibet (even without us pushing it). Also, China is in the spotlight not only because of the Tibet conflict and the Olympic Games, but because of Human Rights and Freedom of Speech.
This is why we decided to put five “Free Tibet” designs from our community in a newsletter. As a sign of support for Human Rights and Freedom of Expression, from us and our community, we will donate 5 EUR/£3 to Amnesty International from every shirt (or bag, hat, etc.) purchased, between now and May 31st, 2008, with one of the five designs.
Ami
Dave
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