Archive for the 'Industry' Category

blog-parade-my-favourite-t-shirts

Blog Parade: My favourite T-shirts

Monday has come. The Monday on which we´d like to see you showing off your favourite shirts in a little blog parade. Above you see mine and I hope some of you will follow with webcam snapshots of yours.

From left to right, I´m deliberately not wearing Spreadshirts but some of my favourite shirts I´ve purchased externally in the last couple of days: a shirt from Nike, one from Beastin´ and one from Long.

I guess I don´t have to lose too many word about Nike besides that they really know how to play the T-shirt game. When it comes to the shirt above, I especially like how they combined a Flex print with a screen print. The Long shirt from London caught my eyes because of its extraordinarily long cut and the very very simple print. And the Beastin` shirt I got because I love black shirts and I loved how this one was presented in a 7 square meter popup store in Munich, Germany, which is only open for seven hours every seventh day of the week.

Alright, your time now: show us your favourite tees!

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Join in: the Countdown to T-Shirt Day

We said it once, and we´ll say it again: June 21st is International T-Shirt Day. In order to build up the celebration mood in advance, our good old friend Adam created the “Countdown to T-Shirt Day“. The idea is to have one T-shirt blog, T-shirt shop or T-shirt platform a day hosting a T-shirt related contest, sweepstake or promotion.

This is a plea to any T-shirt sites or blogs that want to

  • host a daily contest
  • offer a daily prize
  • organize a activity/sale/coupon/promotion for tshirt day itself

to get in touch with Adam using the Tee Junction contact form.

We at Spreadshirt will kick off the countdown tomorrow with our “show off your favourite shirt blog safari”. You´re more than welcome to join.

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Three Pillars of T-Shirt Design: Balance, Typography and Research

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Our CEO Jana Eggers recently met up with designer Daniel Casarella from Barking Irons in his New York studio. He revealed what designers should keep in mind when creating a good t-shirt design. He essentially points to three things which are important for a successful design:

  1. Balance – how and where the parts of the design are placed on the shirt
  2. Typography – the choice of font and its proper use to effectively communicate your message
  3. Research – a good design should always be able to tell a story and stories are much easier to tell when you really know about the history behind it.

P.S. The Barking Irons apparel in our Exclusive Collection is still in stock and Summer is certain to bring along some new stuff.

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More impressions from Barcamp London 6

Being back in Germany, I just had a quick FlickR search for the official Barcamp London 6 tag “bcl6″. See a little selection of my favourites above. Pictures credits go to Thomas Euler, Rugby Mad Girl, gorgeoux, alistair_uk, j4mie & Rain Rabbit.

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My Life in T-Shirts - Aaron Bondaroff releases autobiography

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According to High Snobiety, one of the most important figures in contemporary American t-commerce, Aaron Judah Bondaroff  - a.k.a. A-Ron, a.k.a. the Downtown Don - will publish an autobiography on September 6th.

I love to see the founder of aNYthing - “the only brand that matters” sharing his stories. Already two years ago, the New York Times had a great article on him making his lifestyle a business which should be in the bookmarks of every t-shirt fanatic: you can still read “The Brand Underground” online and check Aaron´s current project “Off Bowery” afterwards in order to kill the days left until the book comes out.

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Measuring your feedback- Findings from the NPS Conference in London

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Short question in advance:

1950 – One in every 30 children died*

2005 – One in 500 every children died*

Do you know why?

*Source: UNICEF

continue reading ‘Measuring your feedback- Findings from the NPS Conference in London’

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Spreadshirt alongside Seesmic

Here´s a little interview Loic Le Meur from Seesmic conducted with our CEO Jana Eggers. It´s about mass personalisation slash customisation.

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Spreadshirt vs. CafePress vs. Zazzle

Alright. While Adam should be on his way to Asia by now, I´ll make a little attempt to get some life into this blog again …Some days ago, Leo from MacMerc - one of our shop partners in the US - compared the services of Spreadshirt, Zazzle and CafePress regarding the quality of print as well as the quality of service. We came in first:

I mentioned at the outset that I use Spreadshirt for my own MacMerc.com merchandise. This is first because of the quality of their products but their customer service is a very close second.

So, we´re happy about that. But we also know that there´s some work left:

I would not, however, recommend either of these [services] for my Mom to make t-shirts for her bridge club—the web sites are far too complicated.

what-did-your-shirt-cost-name-your-price-t-shirts

What did your shirt cost? Name your price t-shirts

The interesting thing about the t-shirt industry is that as competition is high, cost of product and product usp’s are low companies have to find novel ways to ring out remaining value in the product.

Spreadshirt does this by allowing an entirely custom print, for mass produced pricing and our shop platform.

la Fraise takes the contest, crowdsourced approach. It also offers anyone the chance to pick what becomes a product and offers strict limited editions as do many other sites to add extra value to a design.

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T Post offers shirt subscriptions - one shirt, one month, a surprise direct to your mailbox each month.

There are many more, one of which I’ll tell you about below.

continue reading ‘What did your shirt cost? Name your price t-shirts’

Don’t make me a target

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The BBC had a newstory recently about the possibility of using CCTV to track crime suspects by the branded clothing they wear http://news.bbc.co.uk/2/hi/programmes/hooligans/1979909.stm.

“The Metropolitan Police is looking into technology which can automatically identify branded logos on clothing.”

“Speaking to BBC Radio 4’s iPM programme he said, “Many of these young criminals in particular wear distinctive track-suits and coats with logos and sporting emblems and we’re going to use that facility to search, link and identify criminals.”

Here’s the thinking:

1. People that do stuff wrong wear clothes

2. Peoples faces are very difficult to differentiate via CCTV, especially as those committing crime have learnt to obscure them and don’t smile politely at CCTV cameras anymore.

3. So we could narrow them down initially by scanning their clothes and identifying brand marks.

So if a guy in a pink nike shellsuit robs a bank, it will be quicker to search all the cameras in that area first for pink nike shellsuits, then from there you can check them against other details you have about the individual.

I don’t want to get all big brother here, but this scares me a bit. Its best not to think about the amount of times your recorded on camera whilst wondering around central London. You don’t need to think about it, because you’re not doing anything wrong. But what concerns me is what might happen to particular brands which might become associated with crime or anti-social behavior. Football hooliganism is one example, certain brands have become somewhat associated with football hooliganism.

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“There is a fascination among football hooligans with designer labels such as Lacoste, Burberry, Aquascutum and in particular with Italian label Stone Island.”

BBC New Item - “Hooligans Under Cover

In my doomsday head I can imagine at the start, the monitoring is only reactionary. But then should individuals wearing the same brands, repeatedly commit offences it would to make sense to pro-actively monitor for individuals in these brands, in these types of situations before they commit crimes. Then its only a hop, skimp and a mini-jump to lots of wrong time, wrong place, wrong apparel type mistaken arrest type scenarios.

“What they do is they tend to go out in a kind of uniform, if you see a kid in a brand of “hoodie” you can be pretty sure he’ll be wearing that same brand of “hoodie” the next time he commits an offence.”

I hate the idea of wearing something that would automatically label me.

“The intention is we want criminals to fear CCTV so the investment in CCTV is realised - the criminals fear it and the public feel safer,” said DCI Neville.

I wonder how big an issue it is if the public fear CCTV as well.

In a country that seems ever increasingly dominated by a few dozen brands, I’m sort of relived reading this that there are sites like Spreadshirt allowing you to wear brand free, or custom branded clothing. So when you walk down the street your clothes only raise as much of a flag to those around you, or those watching you, as you want them too.

Read the full BBC newstory here




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