Hey cotton buddies – the big day is almost upon us! The Spreadshirt Collection is in production as I write this. As promised, our very own t-shirt line will start running through our presses by the end of the first quarter. Anne, our Apparel Manger, let us take a look behind the scenes and leak out some of the cottony details:
Oh boy, we’re super-excited about this – the t-shirts are only the beginning of an entire product line. Over the next few months we’ll be adding tank tops, long sleeve t-shirts and hoodies in a huge variety of colours and sizes for men, women and kids.
The fun doesn’t stop there. Our collection offers us a huge strategic advantage. Since we’ve cut out the middle-man, we don’t have to worry about stock-out problems from our suppliers. We are also able to provide consistent high standard of quality for our customers and partners globally.
But, let’s get to the details – what’s the Spreadshirt T-Shirt all about?
We will be delivering fabrics that have been optimised specifically for our printing methods. We went through test after test to get the right knit of the right kind of cotton that meets the modern standard of comfort and style AND guarantees top print quality across the board.
Anne travelled across the globe searching for the best manufacturer – from Europe to Asia and back again before she found just what she was looking for in Portugal. The company Switcher proved to be a dependable and serious partner, and also happens to be a member of the Fair Wear Foundation that provides us with a highly certified network of manufacturers.
We didn’t want to stop there. Certified manufacturers are great, but as you can imagine, there’s lots that can be hidden within the production of a t-shirt. Not only do they have an Öko-Tex label, but each and every t-shirt has a DNA-Code which allows you to literally follow that shirt all the way back to its roots. You can enter the code on the www.respect-code.org homepage and get all of the certificate and production info you’d like.
We’re also quite proud of our little lovetab label that is attached to the left sleeve and on the inside of the back of the collar.
When it comes down to sizes, colours and cuts – Anne got feedback from a wide spectrum of customers, partners and Spreadshirt employees. She got everyone to try on different cuts and sizes and asked about the colour tones and came up with the following results:
|Men’s T-Shirt||160gsm (colours) / 170gsm (white)||S – 5XL||White, black, red, navy, Kelly green, heather grey, yellow, royal blue, purple, brown||
|Women’s T-Shirt||160gsm (colours) / 170gsm (white)||S – 3XL||White, black, red, navy, kelly green, heather grey, yellow, royal blue, purple, dark pink||
|Kids’ T-Shirt||160gsm (colours) / 170gsm (white)||98/104 (2 years), 110/116 (4 years), 122/128 (6 years), 134/140 (8 yeras)||White, black, red, navy, kelly green, heather grey, yellow, royal blue, purple, dark pink||
|Teenager T-Shirt||160gsm (colours) / 170gsm (white)||146/152 (10 yeras), 158/164 (12 years)||White, black, red, navy, kelly green, heather grey, yellow, royal blue, purple, dark pink||
As you can see, we are now able to offer men’s, women’s and kids’ t-shirts in the same quality and in almost the exact colour spectrum. This allows families and groups to really look like a colour-unified team.
Just one bit of sad news at the end. We had planned on giving these product real names, but realised that it would be difficult for customers to understand why one product was called “Donald “and the other “Dora”. The customer should know they’re buying a t-shirt, not piece of furniture. I really hope you are excited as we are. You certainly will once you get a chance to see and feel the difference. Stay tuned!