Our CEO Jana Eggers recently met up with designer Daniel Casarella from Barking Irons in his New York studio. He revealed what designers should keep in mind when creating a good t-shirt design. He essentially points to three things which are important for a successful design:
- Balance – how and where the parts of the design are placed on the shirt
- Typography – the choice of font and its proper use to effectively communicate your message
- Research – a good design should always be able to tell a story and stories are much easier to tell when you really know about the history behind it.
P.S. The Barking Irons apparel in our Exclusive Collection is still in stock and Summer is certain to bring along some new stuff.


What inspired or motivated you to open a shop and how long have you run the shop?
Shop partner Romibello’s question yesterday as to whether our servers were down unfortunately had to be answered with a “yes”. Our provider was faced with a power outage and, more specifically, its aftermath. That’s why we were sitting there with our hands tied behind our back and crossing our fingers hoping they would get the lights back on a.s.a.p. in Cologne.









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