After the launch of digital direct in the US earlier this year and the move of our production in Leipzig to a new (and bigger) spot we finally are able to kick off Digital Direct in Europe, too. We will start with Digi Direct next week on wednesday, June 4th Mid of June.*
With digital direct, no transfer material is needed anymore, which looks better and makes the shirt more comfortable to wear. We have been watching this kind of digital printing and the development for some years now, and we feel it is about time we can offer it to our partners and customers.
Digital Direct will be replacing our current current Digital Transfer printing, where full-color is required, and quality and durability can be traded off for that - in comparison to flex&flock, since we still believe in the advantages (and the style) of plot.
More details about the launch and digital direct can be found in the forum. If you have questions, feel free to ask them here or address them in the forum.
*Update: since we currently face a backlog due to our move of production we pushed back the initial launch date by two weeks.
We use this print technology at SP USA for our VAN TRIBE shop, it`s pretty cool, looks much better than Digital Transfer.