The power of nostalgia

Slate also takes on “zombie brands” - reinventing the un-cool brands of days of yore. Unearthing the brands that lie deep in our psyche seems too good to miss. Companies use the brand for a mash-up: “same name, different product”. Including: Tab Energy, Ford Taurus, Radar mag. And Vanity Fair, which has in the last decades come back with a vengeance (and just recently launched over here in Germany. You can listen to the article as a podcast.