The Medium is the message

There’s a really great tshirt from the tshirt subscription service T-post designed from the geniuses at Imaginary Foundation.  Signing up to t-post will get you a new shirt through your letterbox every six weeks. The designs are exclusive to T Post. Its a little surprising that people are willing to pay upfront for a product that they haven’t seen, and can’t opt out of owning. There are four or five of these service’s around though, so there must be an audience.

T-Posts analysis of the humble tshirt is also really great:

“The message of media today is its own ubiquity–it’s everywhere, all the time. We no longer just make or consume media. Rather, we are media. Once upon a time, a t-shirt was just a lightweight, knitted, pullover shirt. Now it’s an instrument of meaning, a mode of conversation, quite literally a piece of media that we slip into every morning like a hot bath.”

We’re really happy to be the people working behind the scene’s to allow you to create that meaning, have that conversation and, erm …..put water in your bath?

Links: Tpost, Boing Boing write-up, Imaginary Foundation