As for the “useless, top-heavy corporate crap” I dis-agree. This mission statement shapes our focus as a company. It tells you that we are focused primarily on apparel, that we probably wont offer customisable frisbees or widgets. That we see ourselves as a platform for your creative, and that we want to be a global solution enabling you to sell effortlessly to anyone, anywhere.

Everything else you’ve said I couldn’t agree more with. The minute you feel your not getting it, get in touch.

To be quite honest, as a shopkeeper, what matters is that we (shopkeepers Spreadshirt) put out a quality product that we can be proud of, and make that as well as excellent customer service the priority. Please don’t get sucked into all this useless, top-heavy corporate crap. We don’t need a mission statement or more bureaucracy. We need quality people who care about their output and about the customer. ‘Nuff said.

Great mantra!

Here’s some questions specifically directed to Spreadshirt and probably even La Fraise. Your previous answers might overlap with these ones…sorry about that.

I’m an MA student at the London College of Fashion and currently doing some research for an assignment and wondered if I could pick your brain? My topic is on consumer trends and my research is on the idea of technology being an enabler for consumers to play a more active role by producing their own content. I’m using the e.g. of the phenomenon of blogging and customisation facilities provided by sites like Threadless, Spreadshirt and Cafe Press.

Would really appreciate if you could provide some insights on the following:

a. Firstly do you agree that technology is an enabler?

b. why you think blogging has become such a phenomenon and how do you use it in your business?

c. can you provide insights on your experiences with the technology that has enabled you to do business online.

Thanks for your time. Really appreciate all your help!

Many thanks,
Ilaine Navea

This is not becoming for the Spreadshirt. On a more modest key, I should just say that We are the world’s cultural pinnacle, the outcome and resolution of economic evolution, the consummation, fulfillment and transcendence of any cycles of development, the meaning and incarnation of progress, tillers of the promised land. Or better yet, as the Republic of Tonga’s Greater Municipal Services have it: “We rule. You buy”